About Us 

The name Loyalty Before Royalty means to put your friends and family first, before money and possessions. Money comes and goes, but loyal family and friends will always be there.


Who we are?

Originally established in 2014 by Arron Briggs, who was selling sporadically to begin with due to family life. However, through social media and the continued support of family and friends, the brand quickly grew to become a sell-out product that due to high demand required an additional pair of hands.


the quality of being loyal.
“his extreme loyalty to the Crown”
a strong feeling of support or allegiance.
plural noun: loyalties

In 2019, Arron and Rik, who have been friends since they were 5 years old teamed together to start a joint venture to promote and deliver high quality clothing, whilst standing for something that they believe in.

What we believe in?                              

At Loyalty Before Royalty we believe in sourcing and delivering the highest quality clothing and accessories with unique designs that you can wear time and time again.

Our Vision?

We are loyal to the brand, products, missions and values. Our aim being to create a quality, well-known brand that people will recognise.